Fast loading of your web page: crucial for a successful website.
The internet is constantly evolving, and the attention of website visitors is precious. An average visitor has only 8 seconds of attention when they open a web page. In this short period of time, as a website owner, you need to attract and hold attention. Therefore, a load time of max 2 seconds is essential for a successful website. There are a few essential steps you can take to ensure that your website loads quickly and holds your visitors' attention.
Keep your website up-to-date
Regularly updating your website is not only important for security, but it also affects the loading speed. Make sure you are using the latest versions of your content management system (CMS), theme and plug-ins. Developers are constantly working on optimisations and bug fixes that can improve your website's performance. By keeping your website up-to-date, you benefit from these improvements and ensure that your website continues to function efficiently.
Avoid unnecessary plugins
Plugins can add great functionality to your website, but too many plugins can significantly slow down the loading speed. Go through the plugins on your website critically and remove the ones you don't really need. Each additional plugin adds extra code to your website, which can slow down the loading time. Choose only those plugins that are essential to the functionality of your website and keep them up-to-date.
Optimise your images
Images are often the biggest source of delay when loading a web page. Make sure your images are optimised for the web by compressing them without any visible loss of quality. There are several tools available, such as Adobe Photoshop, TinyPNG or Squoosh, that can help you optimise your images. In addition, you can implement lazy loading, where images are loaded only when they enter the visible part of the page. This minimises the initial loading time and improves the user experience.
Use Google PageSpeed Insights
Google PageSpeed Insights is a handy tool that lets you analyse the speed of your website and receive valuable suggestions for improvements. By simply entering your website URL, you get detailed information about your page's performance, including load times and optimisation recommendations. Take regular time to check your website with this tool and apply the recommended improvements to optimise loading speed.
