Stichting [Z]aan de Wandel is committed to raising money for cancer research, prevention and treatment. Since 2011, Stichting [Z]aan de Wandel has organised a walking tour through Zaanstad and the surrounding area.
IDV was asked by Zaan de Wandel to develop a new brochure to further promote the event.
To get an even wider reach, in addition to traditional promotional materials, several posts were posted on social media, working towards the event in chronological order.
