The power of visually appealing websites: Let your brand speak
Besides the fact that the content of your website is important, the eye wants something too. Here are some tips to make sure your website is not only informative, but also visually appealing to your visitors:
Branding
By applying your brand identity consistently, visitors can immediately see that they are in the right place. Make it clear at a glance that the website belongs to your company. You can do this by prominently displaying your logo on the website. Also use your corporate colours in the design for consistency and recognisability.
Choose relevant images
Images play a crucial role in attracting the attention of your visitors. Make sure your images are relevant to your business, products or services. Images with people often have a strong effect because they create emotional engagement. Make the people in the image look where you want their attention to go. See the well-known example:
Quality and consistency
A coherent visual presentation contributes to the professional look of your brand. Use high-quality images that look sharp and professional. Avoid blurry or pixelated images that can diminish the look and feel of your website. Also, make sure the style and theme of the images are consistent with the rest of your website.
White space
White space, also called negative space, is important for both the readability of your website and highlighting important elements. By applying white space around important elements such as headlines, call-to-action buttons or images, you draw the user's attention to those specific elements. This helps direct attention and emphasise the key messages you want to convey. In addition, white space between text blocks, paragraphs and other elements also improves your visitors' reading experience.
